Now that you’ve successfully entered your choice market, it’s time for a little maintenance. During this phase of your process, you’ll focus on processing potential returns, troubleshooting early problems, scaling your operation, offering warranties, and gathering positive reviews. Your reputation will be key—find a way to manage it. Remember that support is ongoing—you’re not off the hook yet! With your product out on the market, one incredibly important foundation of your business is going to be supporting current and future customers with their questions and problems. Customers will stay away from your product if they can’t get help with a problem or have unanswered questions regarding its use or compatibility with their other systems. If you build positive relationships with your customers, they will become your best salesforce.