Like all MOSFET technologies, the drive to reduce the cell pitch continues. This has two major benefits for the customer. The first is that for the same R_DS(on) value users will have a smaller chip size, thereby making the end product cheaper to buy. The second benefit is that they can fit lower R_DS(on) parts into the same packages, or fitting the same R_DS(on) into smaller packages (due to smaller chip size), thereby enabling improvement in power density for the system/application.