In another example, a global appliance manufacturer was looking to create brand uniqueness and feature rich, high end white goods that would set them apart from the industry competition. Their goal was to have a high quality negative display (dark background) with a very specific color blue as for the characters to be on the front face of their premium line of refrigerators. After searching in both the U.S. and Asia, they decided that Lumex offered the greatest potential to achieve the feature requirements and global support at a reasonable cost. Lumex worked closely with the customer’s design and manufacturing teams to come up with the highest performance integrated display solution.