For many customers, standard LCD product offerings can be the simple solution to what is often the greatest challenge to the most visible and important part of any design project—the user interface. Increasingly, product differentiation has become a critical element in creating a point of difference in today’s marketplace. More and more, customer demands are driving the need for unique displays. Many engineers are finding that standard, off-the-shelf display technologies do not always meet all of their needs and recognize that a custom solution will offer the best result for more complex designs.