Shown on this slide is a generic view of the major areas of the ecosystem surrounding the NXP silicon. Its purpose is to allow the use of a common language in describing how partners interact with the customer’s development process and end application. The total ecosystem helps customers craft increasingly sophisticated silicon and software into solutions under the tight time and budgetary pressures of today’s marketplace. Looking at the picture from this point of view also helps understand the customer’s approach and decision process. It helps to understand whether software is for development or run-time support. It is just as important to understand how a customer may leverage engineering services providers to speed their time to market, whether Single Board Computing (SBC) or System on Module (SOM) providers to quickly achieve a certain form factor, and an Original Design Manufacturer (ODM) to develop a custom design, or a System Solution Integrator (SSI) to bring the total solution together. In some cases, providers will go beyond their standard offering. For example, ODMs do not normally engage in the final application layers; customers often like to keep tighter control on the space to create their value-add. But on occasion, customers request ODMs to work a design further toward a finalized product. This slide also shows that the development tools, the customer’s application, services, and training are separated, though some providers cross into areas of each. Viewing the EcoMAPS for each application and silicon offering means having a more thorough understanding from factory to field. Of course, it can run field to factory as well as similar views may be constructed of customers’ choices.