Embedded software clone protection is a significant R&D investment. If a company invests time and money into a project, they expect a favorable Return On Investment once the product is introduced into the marketplace. However, if they don’t protect their embedded code, a cloner can, with fairly minimal effort, dump the code, reverse engineer the product, and quickly introduce the cloned device into the marketplace. The cloning entity can then erode the company’s revenue stream and negatively impacted the company’s expected Return On Investment.