There are several prevalent trends that are driving the features of Microchip’s product families. In automotive, the development of intelligent and real-time functions required for safety has been driving growth. For consumer products, low power and lower cost are driving consumer applications. It is being seen that in the wearable/IOT markets there is a drive for lower power, hyper connectivity, and smaller packages. And with medical and health/fitness, there is a need for advanced analog integration and connectivity, and very importantly security and encryption. The Microchip MCU16 product family portfolio has directly addressed these industry trends with advanced features, capabilities, and tools to address market needs and speed time to development.