In terms of alternatives, although the competition offers a USB 3.0 camera chip, it rarely competes with the CX3. Both solutions support CSI-2 interface and have a built-in USB 3.0 PHY. That is where the commonality ends. The competition part is a USB 3.0 camera chip made for the PC market and is short on features to support machine vision, video conferencing, or advance intensive cameras. Because the competition focuses on the PC webcam where low BOM cause is the primary solution criteria, the part is made as a fixed function bridge supporting only basic features required for a UVC camera. In color formats, camera protocols or peripheral interfaces, competition fails to measure up to the flexibility offered by CX3. For any designer searching a solution for customization and programming, CX3 is one of the best choices.