EM has been designing Bluetooth^® devices with a focus on low power for 10 years and is a member of the BLE^® Working Group. EM's first BLE product, the EM9301, was the lowest power BLE controller at the time of its introduction. The present generation, the EM9304 continues this tradition, delivering low power and excellent RF characteristics in a tiny package, as will the EM9305 when it is released. Beyond that EM will continue to offer headline BLE features and specifications, with low power, low cost, and small packages.