NFC Cereal Box enabling Video Game Characters

Get creative with NXP's low cost NFC chips- this video demonstrates an idea for using a NFC chip to add special features to existing NFC-enabled video game characters. By including this chip inside a cereal box as a one-time-use power or expansion for the game character, companies are able to benefit from profitable partnerships and drive interest and excitement in the game and cereal. Explore new marketing opportunities with NFC technology by NXP.